Today we live our lives through our mobile devices – smartphones, laptops, tablets: we are said to touch our phones at least 150 times a day. Our ability to order a taxi, food or a holiday at the touch of a button or swipe of a screen, wherever we are and at whatever time of day, is the norm. However, all of this is dependent on power and as consumers we are constantly in pursuit of power to remain fully charged. Battery life is a modern-day preoccupation. Research conducted by OnePoll and commissioned by Chargifi suggests that over half of Brits (52%) suffer from battery anxiety at least once a week.

To meet this demand the world is evolving towards a wireless one and cutting the cord on power. Analyst estimates vary, but the wireless charging industry is set to be worth somewhere between $13.7billion by 2020 and $22.3 billion by 2022. This year wireless charging receivers are expected to ship in around 500 million devices, surpassing $1.5 billion in 2022. With battery life now considered to be more essential than availability of Wi-Fi networks, hotels, leisure facilities and workspaces are turning to wireless charging. The technology enables devices to charge simply by being placed on a wireless-enabled surface.

The opportunity that exists for wireless charging and the impact on businesses is far reaching – on one level it meets consumer demand and secondly for businesses it provides a simple way for them to deliver an impactful value-add, both in terms of customer experience and as a competitive differentiator.

Looking further ahead, for some businesses it won’t just be about offering wireless charging as a service but also about how they can monetise their wireless charging investment and understand more about their customers during the charging experience. This will allow brands to customise wireless charging into their own brand application to serve hyperlocal content and maximise the customer experience.

All of this opportunity is on the brink of being a mass market reality as Apple is set to launch the new iPhone 8 in the coming weeks with wireless charging capabilities. Although there are already a number of phones, such as the Samsung Galaxy S8, the LG V30, as well as a Dell laptop, integrating wireless charging, when Apple does something the rest of the world seems to stand up and take notice so if this does happen it is set to be a catalyst in taking wireless charging to the masses.