More than two-thirds of companies globally are allowing the use of web collaboration or social media tools in the workplace according to a new study by Clearswift, the software security company.
The research includes evidence of positive steps by businesses to adopt social media across the global workplace with US companies leading the way, followed by Germany, the UK and Australia. More than half of managers surveyed believe that web collaboration technology is now ‘critical’ to the future success of their business.
- Employee experience: Almost a third (28%) of employees say there is an expectation to maintain a social media presence for work purposes.
- Productivity: Despite concerns regarding employees wasting time, the majority (60%) of managers trust employees to use these resources responsibly; however 25% of employees have sent content via email and social networks that they regretted.
- Barriers to adoption: Barriers to adoption of social media have shifted from productivity to focus on security, with 61% of global businesses citing this as their main concern. More than 50% of managers feel that employees are ‘oblivious’ to security concerns when using web and email technology.
Richard Turner, Clearswift’s chief executive, commented: “Today’s research shows evidence of a change in attitude and confidence when it comes to Web 2.0 in the workplace – from the ‘stop and block’ mentality that many businesses adopted in previous years to an appreciation that Web 2.0 is good for business and should be implemented more fully.
“There’s still progress to be made, however, and clearly security is an issue that many businesses are not yet comfortable with, but the picture today is a vast improvement on three years ago.”