If you’re on social media, you’ve heard of Twitter. But, do you use it to market your brand’s products and services? If not, here’s how to take your Twitter marketing to the next level.

Turning Pinned Tweet Into A Feature Box

The feature box is a marketing strategy where you place an email signup form at the top of your website. The signup form is contained within a little box that explains what users will get when they sign up. Usually, the box contained generic information like “sign up for free updates.” But, you can add this feature to your Twitter profile page by using two native features: lead generation and pinned tweet.

Twitter lets you create a lead gen card that includes some kind of incentive for people to opt in. You could target users with a free ebook or information relevant to things you regularly tweet about. The Simplilearn Twitter marketing course has lots of great ideas to help you expand on what you could offer and how to make the most of Twitter.

Next is pinning. Twitter lets you pin the tweet you want to promote to the top of your Twitter profile. Once you do this, you’re set. You can collect emails from users and then market to them. If you’ve got Mailchimp, you can automatically add email addresses you collect to the autoresponder sequence of your choice.

Stop Trying To ‘Engage’

It’s very fashionable right now to “engage with your audience.” Everyone is obsessed with engagement. But, on Twitter, this doesn’t work very well. Sure, some people have conversations – and some of those conversations get pretty heated. But, you can’t really engage with a large number of users on the site. It’s not set up to do that.

A recent study by Dan Zarrella looked at the “reply rates” of 130,000 random Twitter users. The study showed that highly-followed accounts don’t contain many, if any, conversations. Instead of communicating directly with followers, Twitter is set up as more of a one-way platform. If you tweet out more relevant stuff to followers, you’ll end up getting more followers.

Reconsider URL Shorteners

It used to be that URL shorteners made it easier to tweet links. People used them all the time. If you’re worried about post length and characters, don’t. Twitter treats any link as exactly 22 characters. Twitter also applies its own shortening service that checks every URL tweeted for viruses and malware. But, besides that, people generally like to know what they’re clicking on and where they’ll be taken to. When you use URL shorteners, you’re basically hiding the destination, and that kills trust.

Ask Influencers For Help

Ask people who are already successful in your niche for help. Content doesn’t spread automatically. You need to get retweeted by the right people for your Twitter account to grow. According to BuzzSumo, influencers can dramatically increase your reach if they share your stuff – specifically, an influencer can improve social shares by almost 40 percent. If three influencers share your piece, then social shares might quadruple.

Use Twitter’s ‘Recommend’ Feature

Most people don’t use this one enough. When a visitor tweets an article from your blog, the window recommends that you follow them if you’re not already. This is a great way to get followers – just follow them. If they tweeted your stuff, it’s likely that they want to follow you.

Repeat Tweets

According to a study by Wisemetrics, the second tweet of an article gets at least as much attention as the first time around. Wisemetrics calculated the performance at 86 percent of the first tweet of the same article. Of course, you can’t go to the well too many times. After a while, those retweets do wear thin. But when you publish an article, and you tweet it right after it goes live, send another tweet within a few hours. Send another the next day, and another within the same week. That might sound like a lot, but it’s not.

Remember, tweets have a short life expectancy. So, tweeting them in what appears to be rapid succession isn’t actually spam. Most people won’t see it the first or even second time around. In fact, after you’ve posted for the last time on the initial “bum rush” of tweets, you can wait a week and then retweet the same article periodically and it will continue to get traffic and retweets (provided it was good). Your followers will appreciate you sharing valuable information, and those who haven’t seen it will be seeing it for the first time – so it’s new content for them.