Laying a claim as it does to being the world’s fastest growing customer relationship management (CRM) company, SugarCRM has announced new additions to its Sugar 6 platform that will see integration with leading social applications from IBM, Google, Cisco WebEx, Citrix Online and InsideView.

In an effort to evidence some improvements to its integration offerings for the IBM Lotus Collaboration product family, SugarCRM has now unveiled improvements to its integration offerings for IBM’s platform including support for the IBM Lotus Notes product line, including native CRM support for the Notes platform and a Lotus Notes email and calendar plug-in.

This new combination of additional functionality and connectors creates what the company calls a “fully integrated” collaboration suite within Sugar. The Sugar Plug-In for Notes is available for both Windows and the Mac operating systems. In addition, a new Sugar Connector for Lotus Domino has also been made available from SugarCRM for synchronising CRM data between Sugar and Domino servers.

“Today’s users demand the option to provide business tools that enable them to work the way they want to work – in a connected, always-on world with fewer barriers,” said Larry Augustin, CEO of SugarCRM. “SugarCRM and IBM are also announcing general availability of Sugar for IBM LotusLive, first introduced earlier this year.

“Sugar for LotusLive enables Sugar 6 users to quickly schedule and host web meetings from inside their CRM solution, creating a more wide-reaching social collaboration platform. Sugar for LotusLive also enables users to upload, share and collaborate on important documents, such as quotes or contracts, right inside the Sugar 6 application – leading to more engaged customer interactions.”

“This IBM/SugarCRM alliance makes a great deal of sense to me,” said Paul Greenberg, president of the 56 Group. “Adding SugarCRM to IBM’s Global Alliance Portfolio gives IBM more weapons in its CRM arsenal as it approaches modern business problems, while the alliance gives SugarCRM a great entry in new enterprise business segments.”