While most professionals continue to struggle in the gloomy jobs market, it seems the social media consultant can’t get enough.

Job site PeoplePerHour told me that job searches for ‘Twitter consultants’ have jumped more than 300% this year as increasing numbers of businesses recognise the value of using social medias like Twitter, Facebook and YouTube as an integral part of their marketing plans.

“We’re seeing increasing demand for social media experts to oversee the Twitter feeds and Facebook pages of a very wide variety of companies,” said PeoplePerHour founder Xenios Thrasyvoulou.

“It’s a profession that’s likely to continue to grow. The feedback we’re getting from the small business sector suggests that if companies aren’t paying attention to social medias, they’re missing significant marketing and sales opportunities.”

PeoplePerHour’s findings highlight how British businesses are rapidly incorporating social media into their marketing plans, but leading social media consultants are warning they lag behind their competitors from the other side of the Atlantic.

“We’re six to 12 months behind American companies,” observed Tony Wood, a freelance social media consultant from Norwich. In the US, around 90% of the top companies are really serious about social media and have invested in the infrastructure to make things happen.

“Here, it’s improving rapidly, but only around half of the FTSE 100 companies are proactively harnessing social media outlets. And when you get down to SMEs, it drops down to around a quarter.”