The drastic changes in e-commerce have been continually increasing for the past few years. According to the report from Statista, “In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow 4.88 trillion dollars in 2021.”
These numbers have already spoken about the growth of global e-commerce. In the e-commerce industry, the trends emerge from a number of things, including how customers shop, what they buy, and how they respond to marketing tactics introduced by businesses.
A lot of new trends have been emerging from the last decade. The e-commerce Goliaths like Amazon, Walmart, and Alibaba have been forefront in order to adapt and get benefits from such trends. When it comes to growth, it is important to align with these changing trends in e-commerce.
Herein we have rounded up a few important e-commerce app trends on which you can stick with this year i.e 2019. Let’s have a look at the latest trends!
1. Augmented Reality
As a customer, there is only one downside in e-commerce shopping is the distance between consumers and products. In online shopping, consumers are not being able to touch, test or try the products. Augmented Reality (AR) is a big step, which is important to take for bridging the problematic gap.
Augmented Reality (AR) takes 3D product images and displays the products in real-life through devices like smartphones or smart glasses. If we’re taking an example of IKEA app, allowing users or customers to see how a piece would look in their home before buying it.
Image Credits: ikea
IKEA app makes its customers’ experience more engaging by using AR technology. With this technology, online shoppers can visualize furniture in their own homes. In 2019, with this e-commerce trend, one can see a large upswing in their e-commerce business. Make sure to include AI technology during mobile app development if you want to take your business to the next level.
Online shopping does not come up with the luxury of directly asking merchant questions regarding products. With the development of AI technology, chatbots are able to aid customers like never before. The key benefit of AI-powered chatbots is that they can imitate a conversation with your consumers or users in a natural way.
Image Credits: xBotzz
Apart from this, chatbots can effectively solve customers’ problems faster. Chatbots do not only assist in converting a sale, but they can leave a lasting impression of the company’s brand. All you just need to influence them to return as a customer.
3. Voice Search
When Alexa & Google Home are on our counters, Artificial Intelligence (AI) has become inseparable in our daily lives. Then, why not this technology could become part of e-commerce. This natural language processing can do wonders in e-commerce. This e-commerce trend, voice search, has become unavoidable in 2019. A variety of things can be done with over voice commands.
Image Credits: dribble
Amazon, Google Home & Starbucks have already realized the importance of technology “voice search”. The advantage of integrating this technology into an e-commerce mobile app, it will be more convenient for online shoppers to place their orders. If you want to provide a convenient shopping experience to your users, then this is a highly recommended trend to stick during e-commerce centred mobile app development.
4. Machine Learning
Another e-commerce app development trend is machine learning, which allows e-commerce businesses to create a more personalized customer experience. Machine learning offers the ability to personalize each interaction with their customers. One of the best ways to use the machine learning algorithm is in email marketing campaigns.
Image Credits: giphy
For example, if you want to analyze the purchase history of your customers and determine that the number of individuals, who usually order the same product every month. Then, it will send a reminder email to those persons on a monthly basis. In order to enhance the chances of making more & more loyal customers, so you can use the machine learning technology in e-commerce in the year 2019.
This geofencing allows mobile app users to use location-based marketing. By utilizing the location services, geofencing technology can send users customized marketing messages. Such a feature is great for online shoppers for purchasing products who have already tired of purchasing products without experiencing them firsthand.
You have just gone through with a few latest trends on e-commerce app. If you would like to develop e-commerce mobile apps, then these trends are worth following. During e-commerce mobile app development, these trends will definitely help you to hit the market with a boom.