People often forget that the backbone of the American workforce is the desk-less employee. Manufacturing, construction, retail, hospitality, transportation, and more, these are the fields that fuel the economy. However a large portion of these essential employees often feel underappreciated and experience a lack of communication from the higher-ups. When desk-less employees begin to feel like they’re not being recognized enough, the company is faced with a serious threat to its profitability and productivity.
The following are 5 reasons why employee communication with non-desk employees is important to the success of your company.
1. The cost of miscommunications is incredibly high
Ineffective communication costs large enterprises of over 100,000 employees around $62.4 million dollars a year. Small organizations with less than 100 employees cost on average $420,000 per year. However the employees that are caught right in the middle of this miscommunication are deskless employees.
All employees must completely understand the company’s vision and mission, but non-desk employees rarely receive such information, especially not from corporate. 58% of non-desk employees reported that they hardly ever or just a few times a year heard from corporate. While messages like this are wired into an employee’s mind, the same can’t be said for non-desk employees who only communicate with a direct manager or hear it through the pipeline.
2. Apps for internal communication
Non-desk employees typically don’t have a company email, in fact 83% don’t. This means that a company has to rely on a team app to effectively communicate with every single employee. Small business greatly benefits with Connecteam, an easy-to-use employee app specially built for non-desk employees. With group or private chat, an employee directory, a suggestion box, survey capabilities, and more, employers can quickly and easily communicate in real time with non-desk employees. Connecteam’s Employee Communication App doesn’t require any training either, just download and get started.
3. Frustration among non-desk users that can’t communicate easily with their managers
Non-desk employees in American companies with over 1,000 employees participated in a survey that determined some startling numbers. 84% felt they didn’t receive enough information from management. 75% felt they didn’t know enough about policy changes.
Management has to conduct face-t0-face meetings with their employees on a regular basis. Why? It will allow them to feel connected to the company’s mission and like they have a say in company policy. Furthermore, management can easily and clearly articulate policy changes.
4. Inadequate training is a problem
The survey also concluded that 12% weren’t satisfied with how much training they received. Additionally 11% said they didn’t receive any training at all. Inadequate training will lead to turnover and is a large reason why employees quit.
5. Employees feel underappreciated
40% of the employees surveyed said that they didn’t “value performance feedback.” This means that the employers are faced with a huge engagement problem. A reason for this could be because of a lack of encouragement and not enough positive reinforcement. A company’s revenue, customer happiness, and productivity rely heavily on employee engagement. Don’t let 27% of your employees feel like they receive “no appreciation whatsoever.”
As non-desk employees continue to contribute to the success of the company, communication past the bare minimum will always be crucial. While it might be difficult to reach each and every single one, the use of a team chat app can make a huge difference. Moreover, keeping your non-desk employees engaged and happy is key to the success of your company.