Many users uninstall apps just after using them for a single time. A 2016’s study by Localytics suggests that close to 25 percent of users abandon the installed app just after a single interaction. So, users do this; particularly after living a whole decade of smart mobility and understanding what sort of apps just do nothing but needlessly stay in their devices.
As said “Numbers Never Lie”, the trend isn’t good for businesses investing in mobile apps. But things can turn up in your their favor once they put the right mobile app development strategy in action for building their apps. Bit
Allow me to share the top reasons causing users to abandon apps just after downloading and using them for a time:
-The app is very slow and takes too much time to load
-The design is far from pleasing
-The readability is complex
-The app doesn’t deliver the features that it promises
-Navigation is complex
Every factor mentioned above plays a vital role in adding value to the usability of an app. Developers need to see things from the users’ eyes. Think about them as if they have to install an app, how long would they wait for it to load? Or how long they can continue with an app that failed to impress them in terms of design?
Expert mobile app development companies are seen following the below mentioned tips to come out with an attractive and interactive app:
They brainstorm the keep navigation simple.
Navigation of an e-commerce store, website, or a mobile app plays a vital role in delivering a convenient user experience. On the other hand, it’s too hard to satisfy users when they have tens of other options similar to yours app.
Users want a simple navigation approach that allows them accessing any page without requiring taping the back button. Also they want to jump other pages in an app without starting over it from the home page.
The app needs to be uncluttered with an aim to make it minimalistic and approachable. Users use an app to access necessary information in a matter a second or two. When they find it’s not convenient for them, they start searching an alternative app.
It’s seen that even after working very hard in designing an app, some mobile app development companies end up adding such features and options that aren’t necessary. An app with a cluttered menu and excessive steps will only confuse users.
As a result, they abandon the app altogether. This is why navigation should be kept as simple as possible.
Optimize mobile app development for Quickness
As mentioned above, speed is another important factor to add more usability to an app. There may be several reasons that can cause an app loading slowly. From image and video content rendering slowly to an unknown bug causing sluggish performance, there may be anything responsible for slowing down an application.
To speed up an app, do repeat tests and have a look at some following tips to optimize the app steed.
-Update your app occasionally
-Make sure your server isn’t faulty
-Prevent your app’s data from overcrowding
Clear & concise content for enhanced readability
Content is the king. We have been hearing this for so long. But in what terms content is king, particularly in a mobile app development context?
Mobile screens are smaller in size in the comparison of desktops. People expect to get valuable information just by reading smaller sentences. Excessive elaboration and long paragraphs aren’t recommended for an app.
Let’s take the example of an e-commerce app. Will users really like to read excessive long information before purchasing a product? No they won’t. They would like clear, concise and pointed details that tell them exactly what they need to know.
But an app withholding necessary information may easily frustrate users.
Make a clean UI
Another big difficulty a mobile app development team may face in adding optimal usability to your app is to create a clean and catchy users interface. Developers will face this issue because of the smaller screen sizes of smartphones.
Mobile comes with a small screen real state. Developers have to effectively incorporate all necessary content in the screen without making it look cluttered. The art of minimalism is very influential, the next time you create your app’s UI, remember the following things:
- Apply Simple Color Scheme:
- Make Use of Blur Effects
- Use One Typeface:
- Don’t forget whitespace
Reduce the number of steps involved
Smartphones are quick devices and often time, handled via thumb only. Developers need to understand the inputting information and operating mobile on-the go turn difficult when there are many steps involved. They should try to cut-down the number of steps to ensure users aren’t getting board.
Author Bio. : Sofia Coppol is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range it services including, IoT app development , ERP software development, AI App Development , and big data app development solutions. Sharing is caring!