Ever wondered how you can maximise your website’s hosting performance? The first thing to do, of course, is to choose a reputable hosting provider. But then what?
To help you on your way to an improved website – and therefore an improved experience for your customers – we’ve put together seven top tips. Read on…
1.Don’t Settle for the Cheapest Hosting Provider
So, we’ve already mentioned that choosing a hosting company is just half of the battle when it comes to ensuring your site’s performing at its best – but it’s for good reason. After all, a poor first impression of your website may do more harm than good in terms of your customers’ experience, than a company which simply doesn’t have a website at all.
It’s important, then, that you don’t settle for the cheapest hosting provider, and instead put in plenty of research first. There are lots of great hosting companies, who will help you give the right impression to your clients, and ensure you can sleep a bit easier at night, too. And its all thanks to their excellent customer care and varied list of services and packages.
2. Run a Compression Audit
So, you’ve chosen the right server – but you’d also like to ensure you give said server a fighting chance when it comes to doing the best job possible for you. What you could try, then, is running a compression audit. This will ensure any files you upload to your site are the smallest they can be, without affecting their quality and the way in which they’re viewed by your customers.
3. Cut Down on Plugins
Website plugins can be helpful – but if you have too many of them, they could also prove to be a nuisance. With that in mind, try to reduce the number of plugins you use, as this will ensure your site is much quicker to load, which will mean an improved user experience for your customers.
4.Reduce Redirects, Too!
So how else can you ensure improved site performance? You’ll have to take a look at the amount of redirects your site is making use of. What is a redirect? They’re essential when you move or delete pages – and they’re the simplest way to ensure broken links don’t cause issues when people are trying to view your site.
Too many redirects will prove a problem, though. In fact, Google suggests you should eliminate them completely, if possible. And if that’s not possible, just do your best to drastically reduce them. If you don’t know where to start, your web hosting company should be able to help.
5. Keep a Close Eye on Mobile Speed
A responsive site – which simply means a site which can be easily accessed and viewed on a mobile phone – is an absolute must in today’s ever-evolving digital world. More and more of us are consuming our news and doing our online shopping from our mobiles, which means you really have to stay ahead of the curve and ensure your site looks great on a smaller screen. And when you consider that mobile user experience impacts your site’s overall rankings, you’ll see that it really is important to put some time into sorting it out. Google’s Test My Site will help you easily audit your own page speed; you can get started by entering your URL via the link above.
6. Consistently Monitor Your Site’s Speed
Plenty of factors can affect the speed of your site, but if you make an effort to consistently monitor it, you should see where you’re going wrong – if anywhere. Keep an eye on load times on specific pages – especially those that should receive high traffic – and you’ll be able to ascertain whether site speed is letting you, your products or your services down.
Pingdom offers a website speed test you can try online, which will offer some insight into how well your site’s performing. Start by entering a URL into its search bar. What will happen next is the load time of that page will be analysed, which may give you an indication as to why your customers may be giving up on specific pages on your site.
7. Reduce the Size of Your Website’s Images
Poor site speed could be down to something relatively simple: the size of the images you have dotted around your site. They play a huge part in how well your site loads up – and, you guessed it, larger files will mean a longer wait for your customers.
Don’t be tempted to remove your images entirely, though. Instead, simply reduce their size. According to that helpful Crazy Egg piece, one study revealed that resizing 22MB of images down to 300KB resulted in a 70% reduction in time to interact.
So, there’s plenty of work to be done on your site, but you’ll find that each task is simple to complete. Ready to get going?