Advertisers Cutting, Delaying Spending Amid Crisis: Survey

Advertiser Perceptions finds TV hurt by schedule changes

While many advertisers moved quickly to cut ad campaigns as the coronavirus crisis has intensified, many are pausing spending and want to continue to partner with media companies, according to a new study from Advertiser Perceptions.


This is a companion discussion topic for the original entry at https://www.broadcastingcable.com/news/advertisers-cutting-delaying-spending-amid-crisis-survey