Agile Marketing: It’s About Purpose, Then Process

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. The focus on speed or pace is a part of that, but it’s […]
This is a companion discussion topic for the original entry at https://go.forrester.com/blogs/agile-marketing-purpose-process/