Amazon Launches Transparency in Europe, India and Canada – A Product Serialization Service that Prevents Counterfeit at Scale

Brands apply a unique Transparency code to every product unit they manufacture, enabling detection and preventing sales of inauthentic products – which better protects both brands and customers from counterfeit. This geographic expansion builds on the over 4000 brands that have enrolled in
This is a companion discussion topic for the original entry at https://press.aboutamazon.com/news-releases/news-release-details/amazon-launches-transparency-europe-india-and-canada-product-0