There’s no getting around it, having a successful website is a must for a any business looking to scale their operations. Nowadays, any joe-shmoe can make a website on Squarespace, but just because you have a website doesn’t mean it’s doing its job.
Keeping up with modern trends is key when developing long-term success, so if you’re looking to scale your business with an innovate site, this guide points you in the right direction. Here’s what you need to know:
Be Easy On The Eyes And User
Making sure your website is easy to use is king in designing your website. A study by Microsoft found that humans have an 8 second attention span. That means you have 8 seconds or less to grab the users attention and engage with your site before they get distracted or worse, leave. Follow these guidelines to make your site easy to use and attention-grabbing:
Limit their Choices: William Hick discovered that a decision takes longer to make when there are more choices to choose from. If your site is too overwhelming the user will bounce, yes bouncing is the technical term.
Have One Call to Action Per Page: This makes it simple and clear for the user and increases their likelihood to take action.
Keep the Copy Short: Work with your copywriting team to make sure the copy is concise and quickly digestible. Not to mention, SEO friendly.
Make it Pretty: A study at Stanford University found that 46.1% of users determine if a website is credible based on the website’s design alone. Work with your designers to develop a cohesive color scheme, easy-to-use layout and use artistic tricks like the rule of thirds to elevate your sites visual aesthetic.
Monitor Your Pagespeed. Having a slow pagespeed is a significant factor in your user’s bounce rate from your site. Use tools like Google Pagespeed insights to monitor and improve your pagespeed. According to a study by Section, a faster pagespeed leads to increases in revenue. Adore Beauty saw a 16.5% increase in revenue and conversation rate from their pages with the quickest pagespeed!
Mobile Matters. According to Statista 52.2% of worldwide users are viewing websites from their mobile device. Your desktop website will not translate the same on a mobile device so make sure you work with your design team to implement these same principles for mobile users.
Developing A Successful Website
The most important question to ask yourself when developing your website is how can it serve your customer? In essence, you’re trying to reverse engineer the user experience on your website to attract and convert potential customers. Think through your target audience and the goals. Will your site need to support ecommerce, or will it need to support user comments? By first identifying your goals, you can create a clearer path to web development.
Next, begin to define the website design. This includes everything from the colors and fonts used on the website to the navigation and structure. Begin creating wireframes of how you want the website to flow and important key elements. Additionally, you can begin to write down the UI and UX of the website. While these first drafts will serve as a starting point for the website, the actual construction falls on web developers to execute that vision.
The final phase is the development stage, where a web developer actually creates the site. At this point, it is crucial to determine the right platform like Shopify, Wordpress, Squarespace or others. By leveraging the right platform, you will be able to leverage some key technology (like check out capabilities or content management systems) without extensive technical work. When building the website, traditionally the home page is built first to show the overall look and aesthetic. Then additional pages are built off that home age. Development is not complete, however, until the website goes through extensive testing to ensure it works on multiple screens and devices and allows for expected user behavior.
Develop A Content Strategy
In today’s digital age, users connect to brands through many different channels. Develop a content strategy across multiple channels so new users can find you on their platform of choice. Start by posting consistently on your company’s Instagram, Facebook, and Twitter to reach more users. Make sure to always have your website link in your social media bio or use the swipe-up feature in your Instagram story to direct users to your website. You could even use Instagram and Facebook ads or partner with an influencer to promote your website.
In addition, you can also start a blog to diversify content and gain consistent viewership. Writing a blog allows you to share how-to’s, tips, and topical events in your industry, positioning your business as a credible resource. A blog is also the perfect place to add a subscription opt-in to keep users coming back. Also, a blog is the prime way to utilize SEO optimization. Posting new SEO optimized blog posts will increase your ranking on Google and bring more traffic to your page.
Optimize For SEO
SEO is a highly effective way to bring new consumers to your site from google searches. Start by using these hacks to start optimizing:
Use tools like Google Keywords to find keywords and phrases your users are searching for. Integrate these into your website’s blog posts and site copy.
Collaborate with sites to include a link back to your site or writing a guest blog post. The more connections to other sites you have the more credible you appear to google and the higher you will rank.
Creating a successful website doesn’t have to be a mystery. Keeping your site easy to use and well designed along with implementing a solid SEO content strategy will take your business to new levels.