CSI is today announcing a new brand identity in response to the evolving role technology is playing for its clients
26 February 2019 - Enterprise performance partner, CSI, has embarked on a rigorous six-month assessment and rebranding exercise which involved analysing current and future client needs against what its new service portfolio was already delivering for customers. The new branding more accurately reflects how CSI is helping its clients use technology to drive growth and innovation, while providing efficiency savings and leading-edge cyber security.
In a world where digital flows now drive globalisation, IT has shifted from supporting the business to being the business. Now, all enterprises need to be technology companies. This increase in demand has turned the managed service provider market into an echo chamber, with many providers attempting to compete on price rather than service offering. It became clear to CSI that it needed to elevate the dialogue beyond technology as this no longer represented what CSI does for its clients.
Speaking about the launch, CEO Simon Payne, comments, “Our clients are thinking years in advance and view next-generation technology as critical for the success of their business. As more enterprises are looking to put their critical workloads in a hybrid cloud we need to shout louder about our proven track record of doing this. They want a partner who can help them deploy technology with an outcomes-biased approach.
“Our newly defined capabilities make our messaging crystal clear; our approach of offering an outcome regardless of the technology stack is going to be a defining factor to achieving the growth I know we’re capable of. Our clients are demanding a plan to grow, save, innovate and protect their businesses and I believe, that managed service providers are now legacy and an Enterprise Performance Partner is what they need,” says Payne.
CSI’s strength lies in its 35 years’ experience of assisting many of the UK’s leading brands’ critical, complex and regulated application workloads to the cloud. It was the first company to
provide ‘PowerClouds’ to large enterprises, allowing them to connect their legacy IBM I and AIX systems directly to the world’s popular clouds; which other companies thought was impossible. As more businesses want to put all their workload, including cognitive, artificial intelligence, analytical and legacy systems, in the cloud, CSI identified a need to allow both legacy and new workloads to be interconnected in a hybrid cloud on a pay-as-you-go basis.
Longstanding client, Robin Irvine, Global CIO, ABP Food Group says, “We’re delighted that CSI is recognising the critical role it plays in its customers’ businesses with this rebrand. Our aim as a leading supplier of beef and food products is to lead on quality, efficiency, traceability and sustainability. CSI understands our business and helps us to use technology to ensure we maintain our edge over competitors. As we continue to innovate and transform our business digitally, CSI will no doubt remain a key partner in helping us excel in the future.”
The re-launch of its brand identity involves launching five new capability practices of Architecture, Data, Cognitive, Cyber and Applications; and a new look and feel website that accurately defines what CSI is and what it delivers to clients.
CSI’s analysis confirmed that its customers’ biggest concerns today are to be the disruptor, not the disrupted. As an enterprise performance partner, CSI exists to help clients find their perpetual edge over the challenges and challengers they face. Its new capability structure has been created with three factors in mind; digital acceleration, digital disruption and digital threat.
To view CSI’s re-launched website, CLICK HERE
CSI is an Enterprise Performance Partner. Founded in 1983, CSI is headquartered in Birmingham with offices in London and Coventry.
Our purpose is to help our clients find and exploit a perpetual edge over the challengers and challenges they face.
We do this by optimising digital performance and providing data and applications on-demand. We take a technology-neutral, outcomes-biased approach that enables our clients to grow, save, innovate and protect, fearlessly.
Our goal to liberate talent and unlock capital, enables our clients to gain an edge, not just for today or tomorrow, but forever.
For more information, please visit yourperpetualedge.com