CX Visionaries are Using Tomorrow’s Customer Engagement Channels Today

Oracle recently surveyed 477 senior CX executives form across the globe to discuss their firm’s customer experience capabilities and business results. We wanted to understand the correlation between CX performance and the maturation of emerging technologies and validate the extent to which adopters are driving business success. Further, we also wanted to understand what distinguishes the leaders who are aligned with CX best practices. We published these insights in a brand new report titled The Impact of Emerging Technology on CX Excellence: Insights from Oracle’s Global Survey of Customer Experience Visionaries.

The "emerging technologies" we discuss are artificial intelligence and machine learning, digital assistants and chatbots, augmented reality and virtual reality, and the Internet of Things.

What Does it all Mean?

The report discusses a broad spectrum of topics related to the use of emerging technologies for CX. It's clear that brands are adopting these technologies at a rapid pace. You can use this report to better understand how and why organizations are applying these technologies to improve the customer experience and to create urgency within your organization to transform its CX technology portfolio, and learn from your peers how to maximize your success.

If you’re interested in learning how Organizations are turning to emerging technologies to deliver the innovative, distinctive, and differentiated brand experiences that modern customers demand, download The Impact of Emerging Technology on CX Excellence – Insights from Oracle’s Global Survey of Customer Experience Visionaries, today.

This is a companion discussion topic for the original entry at