Data and the customer experience

For true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.


This is a companion discussion topic for the original entry at https://www.sas.com/en_gb/whitepapers/data-customer-experience-109492.html?utm_medium=RSS&utm_source=white-paper