Does Yesmail’s Sunset Mark The End Or The Beginning Of The Email Era?

In mid-May, Yes Marketing, the email service provider division of marketing service provider Infogroup, announced its exit from the email technology business. It will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign. This feels like the end of an era to me! Yesmail was one […]
This is a companion discussion topic for the original entry at https://go.forrester.com/blogs/does-yesmails-sunset-mark-the-end-or-the-beginning-of-the-email-era/