If you’ve been spending years winning in the digital marketing arena, you know that it’s a fluid industry. But changes happen frequently, so you need to be resilient and adapt to achieve your marketing goals. This involves all the tactics you employ across all channels, including email marketing, which is considered as one of the most important tools of the trade.
It’s no surprise email is still alive and doing well. In fact, it can deliver better results if you know how to use it to your advantage. There is no doubt it’s one of the best channels to get your message across as it takes on a more direct and targeted approach towards your audience.
One other feature that makes email marketing a constant strategy in your campaigns is its cost-effectiveness. You don’t have to spend on huge operational costs just to send marketing materials such as an eBook, video, or newsletter to your target audience.
It’s simple, yet effective. The only way to gain more skill in this marketing channel is to be up-to-date with the latest trends so you can adapt and make the necessary adjustments. Here’s a handy infographic guide to keep you informed of the trends this year and beyond.