Episode 15 - Features, Advantages, Benefit

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

Don’t only include the features.

Sales funnels need the benefit

Write a FAB Statement

Because of (feature), it will (advantage) which means to you (benefit).

Advantage vs. Benefit

Never run out of hook ideas

Do a feature dump & go through this process. Where to Find Us

The Happy Hour Hangouts Resources

Get on Traci’s Masterclass Waitlist

Dawn’s 10 Secrets to Get More Clients with Email Marketing

This is a companion discussion topic for the original entry at http://smmhappyhour.libsyn.com/episode-15-features-advantages-benefit