If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.Don’t only include the features.
Sales funnels need the benefit
Write a FAB Statement
Because of (feature), it will (advantage) which means to you (benefit).
Advantage vs. Benefit
Never run out of hook ideas
Do a feature dump & go through this process. Where to Find Us
This is a companion discussion topic for the original entry at http://smmhappyhour.libsyn.com/episode-15-features-advantages-benefit