Exploring the EV market: The changing face of automotive businesses



The electric vehicle market has been experiencing significant growth over the last decade. With today’s consumers becoming increasingly aware of the environmental issues caused by carbon monoxide and other pollutants, electric vehicles have been proving ever more popular on a global scale.

In order to adapt to the changing face of the automotive market, businesses in this sector must adapt their current offerings and expand their range to meet the ongoing demand for greener cars. Grange vehicles, who supply a number of luxury models including used Aston Martin, explore how the electric vehicle market has progressed over the past few years and discuss which manufacturers have been the central players in the EV game.

2018 was a good year for the electric vehicle market; growth in the sector spiked early on with the news that Lamborghini plan to introduce their first electric sports car concept dubbed ‘the car of the future’. Jaguar and Land Rover are late comers to the electric vehicle market, only recently introducing their first all-electric vehicle, the Jaguar I-Pace concept. But that hasn’t stopped them from pulling out all the stops to catch up, by announcing that they plan to be all electric by 2020 – a big step into the EV industry for new comers.

With 2019 now in full swing, we can expect many more new additions; Volvo will introduce their first fully electric range of vehicles in the coming months. The prestige brand promises that all new models produced and registered from 2020 will be fully electric or hybrid – and that their customers will have more choice moving forward. It was revealed recently that Jaguar Land Rover plan to open an EV manufacturing factory in the UK. The new car plant would be similar to the Nissan factory in Sunderland and would increase the production of new electric vehicles. Whilst it is not confirmed, the plan is a big step towards the brand committing to their EV plan.

Any automotive manufacturers planning on introducing their own EV range should take note of Nissan. They are the brains behind the second most popular electric model in retail, and the bestselling all electric model in the UK, the Nissan Leaf – with over 30,500 units sold in the UK, and over 300,000 units worldwide. And with the launch of its newest model, could the Leaf take the top spot. The new model has a battery mileage range that is double the range of its previous models. An issue that was apparent for all manufacturers, not just Nissan.

The company has made substantial progress since the introduction of the Nissan Leaf in 2011. This early EV had a range of just 75 miles, whilst the newest model reaches 235 miles – such progress could be intrinsic to the future success of the model and the industry as a whole. Additionally, they also fitted the first one pedal driving system – an optional system that allows you to transform the accelerator into an e-pedal to function as a start, stop, accelerate and brake pedal.

In the next few years, we can expect to see an increase in the amount of EV charge points at service stations, as well as an increase in related services such as EV charger installation. To survive the transition, now is the time to come up with an electric vehicle plan. For automotive manufacturers, they need to get their head in the EV game to survive the market.