In the technology era we live in, where we are constantly hooked on our phones or computers, being overwhelmed with information from all over the internet, companies have given their best to come up with the most innovative ideas to make different platforms as user-friendly as possible, this way minimizing time spent searching for that specific thing we need.
When talking about building a website, User Experience (UX) is one of the first things you have to take into consideration, when using a website as an additional tool to support your business, but even more when it is the first thing a customer comes in contact with, for example when having an online store or a blog.
Factors that Influence User Experience
Exactly like the name presents, UX focuses on the user, on making his experience an easy and enjoyable one and many factors have to be taken into consideration when choosing to collaborate with a web designer to help you build your platform.
You have to take into consideration that the website needs to be useful and usable , so your content has to fulfil the need your customers have, but also easy to use so they don’t get lost in too many details.
Choosing an overall image to best represent your brand is another important factor that can make or break your business. Use elements that fit with the aesthetic you view for your brand. For example, when having an online blog, you need to make sure the titles are bold, easily understandable and the pictures used are cohesive with the overall look.
Of course, a good web design company knows all these tips and tricks that can take your website to the next level. But what can you do to make sure you pick the right agency that understands your needs and the overall image you are going for? Should you choose a bigger, more expensive company, or can a low cost provider of websites meet your expectations?
Choosing a suitable web design company
There are many things that have to be taken into consideration when choosing a web design company, to make sure they can provide exactly what you are looking for.
The first thing that comes to mind is the budget. Be aware of exactly how much you are willing to pay for a web design project and don’t make the mistake of going to a big agency simply because you think you have access to better resources.
In fact, big companies often choose to work with small agencies and the reasons are abounding:
Flexibility – while employees of bigger agencies are more focused on job goals than client goals, smaller agencies tend to have a less conventional corporate hierarchy and their staff is often more open to discussions and suggestions, as they are known to use their creativity in implementing the improvise-adapt-overcome rule to the core.
Talent and creativity – the staff of a smaller agency is often younger, willing to take risks and make efforts to fulfil their clients’ needs, as they usually hire more based on talent than on filling a vacant job so they meet their numbers at the end of the year.
Personalized attention – while bigger agencies have hundreds of clients and members of the staff are known to be responsible for a large number of projects, at a smaller agency you can be sure more time will be spent on your project and the end result will satisfy your needs.
Better representation – While big agencies may be a better choice when you are looking for a simple and standard website, if you want a better understanding of your needs and vision, a smaller company is more willing to get to know their clients better and create a more personal connection with them.
Price – probably the aspect that tilts the scale in favour of smaller agencies is the cost because we are all aware that the services of a more renown agency are going to cost you more, although they may not always deliver a better result.
Web Design Trends
Even when having a company designing your website, it is important to know what the latest trends are, when talking about web design, so you have a better-painted image of what you are going for:
Mobile-friendly – nowadays computer usage is decreasing, in favor of mobile search who, in 101 has become the highest search system around the world and if websites used to be focused more on a desktop suited design and add a mobile-friendly interface as an option, today the mobile user is the main focus when developing a web design
Colour and fonts – bright colours are shown to be having a much bigger impact on your customers but keep in mind it has to suit your brand image and sometimes it might be a better option to keep it simple. Following the same less-is-more idea, try to stick to classic fonts, as they look more formal and neat
Search optimization – the search algorithm is constantly evolving and you have to make sure your website is always perfectly optimized and make sure to provide your audience with clear and natural written content, to benefit your SEO efforts
Speed – nothing is making consumers leave a website more than when its content is loading slow. In fact, research shows that a reader will leave a site if it takes more than three seconds to load. Larger broadband will help you upload a bigger content while keeping the loading time as small as possible.
Your website is often your business card and can have a huge impact on the first impression someone has about your business. Now, knowing what you have to take into consideration while searching for a website design company, keep in mind to look for options that suit your business best and don’t be afraid to speak your mind and give feedback. After all, it is your brand who is at stake.