How AI can Create Personalized Medicines | Cognizant

Evolutionary business optimization is changing many industries because it can be applied to many decision-making problems. For instance, in healthcare we can come up with personalized medicine; recommendations, treatment, diagnosis that are based on individual patient profiles. And we optimize the recovery as well as the cost as well as side effects. In marketing, we can do mix market optimization which means how to optimally allocate money to different channels. We’re seeing applications for the technology across the board. In design of software, we can design what resources to use in order to have the highest possible speed, lowest cost and best quality. In manufacturing, logistics, and energy and utilities we can similarly identify what constraints we have, what resources we have and what decisions we can make. Then optimize again for effectiveness and cost as well as potential side effects. Refinery optimization, in tailoring insurance for specific use cases, training and education. In the long run, this can totally change how businesses are run.

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