How do you satisfy customers who can shop anywhere, anytime? Mobile devices, social media, not to mention Amazon … all have led to major changes in customer behavior and big headaches for retailers. In seconds, customers can research products and compare prices through multiple channels. Well, what if you could just as quickly respond with relevant offers, competitive prices and the right merchandise? And what if you could take it one step further, by using all the data you’re collecting on those multiple channels, combine it with product data and apply analytics to improve all retail operations, while also improving the customer experience? You can with omnichannel analytics – read this ebook to find out how.
This is a companion discussion topic for the original entry at https://www.sas.com/en_gb/whitepapers/omnichannel-analytics-109518.html?utm_medium=RSS&utm_source=white-paper