User Experience experts have logged countless hours learning about human behavior and typically asked questions to discover unique attributes for the customers. Frequent queries have raised for UX design to understand the customer needs. Then they came with a toolkit to help learn as much as they can about the customers to gather data-driven visual insights to drive the people to do what they want them to i.e. converting .
That’s the reason why you need both the UX and CRO to work together for not the users but also give them what they are looking for in an enjoyable way. Here are some ways to implement proper UX which helps to aid your conversion rate optimization effects.
Get User Behavior Insights
Initially, you need to identify why you feel your website needs improvement? Without his, you will not get to know your goal end or where you are supposed to go. One needs to understand the analytics of the site to see what is really happening on your website and what is not working. To help you in the redesign process, you need to take time for researching the user behavior. Analyzing everything from the poor descriptions, inconsistent design, lengthy or long page, and disorganized content is getting you at that point that helps you understand what is causing the drop-off.
Device Optimized Design
Developers are still thinking on how to optimize their website for conversion on the desktop but the reality is most of the website users come from the mobile. It is the time to think mobile and force the desktop designs to fit into a mobile format that allows you to make more informed and effective UX decisions. You first need to take on a content first approach where you assemble all the data required for a page before creating any wireframes. After the content, you set the priorities throughout the design process and help understand what you want to drive users towards. This approach helps prevent wasting time and resources on stripping your messaging and forcing design to fit.
UX for Business Goals
The designers have to keep in mind the business goals before aligning the designs for conversion rates to determine what gets implemented onto the website. This includes everything from wireframe creation to content and image relation, conversion point placement to colors and branding, etc. A great business strategy helps to understand what is the purpose of the project and what should the user get out of it.
Think Of Your Forms
Its a no surprise that the users don’t like to fill long forms in general. But getting people to fill the forms and become leads tends to be on of the main goals of many companies for marketing. In spite of the dreaded form, the user will choose to fill only if they fell the information they receive matches their interest. You need to analyze heatmaps to see how far the users are getting to your forms and check the lead types you are receiving from them.
The bottom line is in spite of the successful mantras for CRO it might happen that you often commit typical UX mistakes which you should avoid. If your design and user experiences do not align or result in better results then you’re set to fail. Develop a comprehensive UX strategy for each project centralizing on CRO which will benefit goal hitting and increase the revenue for the organization.