How Your IT and Business Working Together Will Increase Business Success



They say technology is moving and breathtaking speed. What most people don’t know is that IT departments cannot keep up with the pace of business functions. Every CEO wants to be ahead of new and emergent technologies. This is easy to say than to do for most businesses. Even information itself is moving at a speed that companies cannot keep up with.

However, companies can reap big if they can keep the pace of IT at the same speed as business functions. Technology for information can bridge the gap. However, it requires systems. These are the advantages of keeping the pace modest enough for IT to catch up.

IT Supports Business Functions Such as Marketing

Tech plays a supportive role in business. It never plays the leading role. Marketing efforts, on the other hand, are quite sensitive. A single step ahead can make a big difference. Marketers want to stay ahead of every new technology or trend. When it comes to personalization and targeting, marketers want to be on the forefront.

However, doing so requires extensive adoption of technologies. Some of these technologies are not available in the mainstream market such as AI and machine learning. They have to be localized. Some of them rely on big data analytics and adoption. Companies have problems organizing data into accessible points, speaking of drawing insights from data is several miles away from their grasp.

IT adoption is systematic and logical. Before you employ analytics, you need a data catalogue that will help you structure your information. From there, you can focus on big data technologies. Eventually, you will manage to draw insight from data.

Understanding That IT is not the driver

Many company executives rarely understand this concept. When there is a shiny toy out there, you don’t have to get it for your company. Business functions should drive IT efforts. A company must understand its core functions.

If it plans to use feedback to improve on its product offering, it needs a way of harnessing the input. At the strategy level, the company will decide what they can do to tap into the feedback channel. IT, just like any other department, will get a blueprint of what role it will play in the process.

Good planning consults relevant departments. A typical example would be to ask the IT department whether a task is possible. If it is not possible, the company has to invest its time and resources to make it possible.

IT is not a plug and play function

IT is a system of interdependent parts. Because most cyber-criminals]( know that most small businesses want to cut corners, they target their IT systems. Companies incur significant losses as a result. A typical IT system has over five processes. The most common ones are infrastructure, staff, back up, support and security.

Each one of them is important. Picture this as an example. A company that wants a server has to design the specifications for the server; it has to identify hosting, support, staff training, security, and usage protocol.

Can that be ordered on Monday and be fully functional at the end of the week? Normally, it does not work without teething challenges. Sometimes you can buy the server but ignore a crucial building block, which is how to ensure that your staff can access information when they want.

In that regard, any IT for business ought to focus on how information flows from one person, department, branch, or company to the other. There is a lot that goes on in between any information exchange.


Businesses can benefit a lot if they can ensure that their IT departments keep up the pace with information flows and data demands. They can benefit from increased output, profitability, teamwork, communication, and security.


Very true. Specially in this age when artificial intelligence is giving a new dimension to digital strategies which in turn drastically improving the efficiency of the businesses.