If Every Brewery Made Hand Sanitizer, It Might Look Like This

With what feels like an eternity already behind us and another one ahead of us in this new anxiety-ridden, quarantined normal, Jesse Alkire has some advice that doesn't feel like another guilt trip from somebody who actually puts on pants to work from home: Make something silly. "Silly" is just how Alkire, freelance creative director...


This is a companion discussion topic for the original entry at https://www.adweek.com/creativity/if-every-brewery-made-hand-sanitizer-it-might-look-like-this/