A few years ago, customer data was like water in the desert. Marketers and strategists would squeeze every last drop of the limited data they could find for actionable insights. … continue reading
The post In Data-Driven eCommerce, Knowing Your Shoppers is Half the Battle appeared first on Miva Blog.
This is a companion discussion topic for the original entry at https://www.miva.com/blog/data-driven-ecommerce-shoppers/