Increase in Agritech Adoption Required to Drive UK Farming Efficiency and Growth


New Enterprise Ireland Whitepaper Outlines the Future of Profitable Farming
2019, LONDON – With the global population forecast to hit nearly 10 billion people by 2050[2], ever increasing food production must be weighed against growing demands on land, water and labour. With a 70% increase in food production required from now until 2050[3], the agricultural industry will need to place agritech at the forefront of their strategy to drive to growth in yields while helping to meet increasingly stringent environmental obligations. No more is this challenge more pronounced than in the UK. Agfunder, an online venture capital platform dedicated to technology in agriculture reported that the UK agritech sector is worth more than £14 billion and employs over 500,000 people and the government has invested a further £90 million at the end of 2018.

The recently published ‘Future of Profitable Farming‘ whitepaper, commissioned by Enterprise Ireland, highlights the importance of improving yield, efficiency and profitability whilst protecting the environment. A high demand for innovative and technological agricultural solutions has resulted in a significant number of Irish businesses working with UK farmers to achieve their growth and food production ambitions.

Shauna Higgins, Agritech Market Advisor for Enterprise Ireland in the UK notes that “Ireland’s agricultural links with the UK are centuries old and Irish businesses have a proven track record of servicing UK farmers, developing a reputation for durability and technical excellence. Irish agritech companies have the unique advantage of a strong understanding of the farming industry and its needs, which has empowered them to innovate and enhance traditional agricultural practices. Though technology has been applied to agriculture for some time, more UK farmers are turning to innovative agritech solutions to future-proof their businesses”.

One such company, Abbey Machinery, have developed a unique slurry management system that focuses on slurry preparation, application and minimising compaction enabling farmers to raise farm profitability. Abbey’s slurry tankers have been developed to enable flow control for precise application and is supported by an array of applicators that to pace the slurry to optimum effect. Abbey’s system also supports environmental considerations via the inclusion of monitoring technologies.

Irish agritech is also pioneering advanced techniques in Artificial Intelligence (AI), Internet of Things (IoT), robotics and sensor networks. For example, Irish company Moocall’s award winning products include IoT calving sensors, herd management software, and heat monitoring collars. Moocall’s calving sensor is currently monitoring cows, heifers and unborn calves in 40 countries across the globe, helping to significantly reduce mortality.

In the area of GPS and mapping, AgriSpread has developed its fertiliser application equipment, the Section Control system, which ensures the uniform application of exact target amounts of product. This results in a reduction of input costs, increased yields, as well as minimising crop damage and environmental impact.

According to Frost and Sullivan research, about 70% to 80% of new farming equipment sold today is equipped with some form of precision farming component[4] while an increase in agritech funding and innovation demonstrates the sector’s growth potential. Agritech is ultimately aimed at improving yield, efficiency and profitability. It has the potential to enhance traditional farming practices while also dealing with the challenges that are facing the agricultural industry today.

To download the whitepaper on ‘The Future of Profitable Farming’ please visit:


For further information on Enterprise Ireland, please contact [email protected] on 0207 403 6900.

Notes to Editor

About Enterprise Ireland

Enterprise Ireland is the trade and innovation agency of the Irish Government, investing in the most innovative Irish companies through all stages of their growth and connecting them to international customers across multiple industries. With over 30 offices worldwide, our teams of industry experts consult with international businesses to understand and solve their business needs. For more information, please visit:

About Ireland’s AgriTech Sector

World-renowned for the quality of its agricultural systems and products, Ireland is today regarded as a global centre for agritech innovation, developing solutions to help combat the industry’s toughest challenges. Ireland is one of the world’s most successful agricultural economies. With a population of 5 million, the country produces enough food for 35 million. Ireland’s agritech industry has been developed to make the most of Ireland’s natural agricultural advantages. Steeped in a long agricultural heritage, Irish engineers and researchers have a strong understanding of farming. Producing homegrown innovations such as zero-grazing technology and smart farming are suitable not just for the Irish agricultural landscape but for the global market. Irish agritech is pioneering advanced techniques in Artificial Intelligence (AI), Internet of Things (IoT), robotics and more. Irish companies such as McHale, Dairymaster, Abbey, Keenan and Samco are all breaking new ground for the next generation of farming. With a renowned international reputation, Irish agricultural machinery is exported to 140 countries worldwide.

[2] United Nations World Population Prospects 2017 Revision


[4] IIoT in Agriculture, Industry Research Analysis, Frost & Sullivan, December 2017