In recent days, we’ve started to find out how much money YouTube and Instagram are making. During its recent earnings report, Alphabet said YouTube made just over $15 billion in advertising sales in 2019. Sarah Frier, a reporter at Bloomberg, reported that Instagram made $20 billion last year in ad sales, more than a quarter of Facebook’s total revenue. But YouTube shares its ad revenue with the creators on its platform and Instagram doesn’t, even though both rely on a steady stream of uploads from their users. Frier told host Molly Wood that soon IG creators will want some of that money.
This is a companion discussion topic for the original entry at https://www.marketplace.org/shows/marketplace-tech/instagram-makes-lots-of-money-now-creators-want-some-of-the-profits