Instagram makes lots of money. Now creators want some of the profits.

In recent days, we’ve started to find out how much money YouTube and Instagram are making. During its recent earnings report, Alphabet said YouTube made just over $15 billion in advertising sales in 2019. Sarah Frier, a reporter at Bloomberg, reported that Instagram made $20 billion last year in ad sales, more than a quarter of Facebook’s total revenue. But YouTube shares its ad revenue with the creators on its platform and Instagram doesn’t, even though both rely on a steady stream of uploads from their users. Frier told host Molly Wood that soon IG creators will want some of that money.


This is a companion discussion topic for the original entry at https://www.marketplace.org/shows/marketplace-tech/instagram-makes-lots-of-money-now-creators-want-some-of-the-profits