PATCHOGUE, N.Y., Dec. 10, 2018 – In order to help businesses continue to grow and thrive, Internet marketing agency, fishbat, discusses the importance of brand consistency.
The world of digital marketing is quickly evolving, making it vital for businesses to keep on top of trends to raise conversions and profits. It’s equally important, however, that the firm maintains a consistent path for their brand. Losing sight of the company’s mission and giving an inconsistent image can shake customer trust and cause an otherwise-stable business to lose its footing.
Discussed below are some key reasons why brand consistency is so important.
Product Differentiation. The majority of businesses are competing with rivaling companies for the attention of a limited market. Some of the oldest and most well-established brands continue to see exceptional success because their product is instantly recognizable. Rebranding in hopes of increasing sales can have the opposite effect if it is done too frequently, as it can wipe out what little recognition the company has built in the industry.
Shaking up a marketing campaign is fine, but going so far as to redefine the company’s entire image is often not worth the risk.
Promote The Company Mission. Many successful brands have built their public perception in a particular way. Whether it be a specific charitable cause that they champion, or even a distinct lifestyle or demographic, companies with something to say are more likely to be heard.
Businesses that don’t act in consistent manner with their brand can potentially dilute current messaging, and make future promotion challenging due to a lack of authority in the industry.
Encourage Loyalty. Brands that have been around for decades continue to thrive because their customers trust their consistency and authority. By continuing to release a quality product and staying on-brand, customers will be able to purchase products or services with higher confidence and continue to do so in the future.
Public relations is intertwined quite closely with marketing, as even the best campaigns can fall flat if the reception of the company isn’t positive. Sending mixed messages or coming across as inconsistent can have far-reaching effects on a company’s long-term viability, while consistency inspires a healthy base of repeat customers.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.