Is COVID-19 the End of “Google As Your New Homepage”?

Over the years, we’ve seen Google add so much stuff to the search results that we’ve concluded Google doesn’t even want searchers to click through to your website, because (Google assumes) everything people want to know is right there in the search results. Some smart people in the local-search space have called that slow transformation “Google as your new homepage.” Who needs to see your homepage when Google can save people a click or tap?

This is a companion discussion topic for the original entry at