Kyocera and Lion Develop Musical Toothbrush through Sony's Startup Initiative

Kyocera Corporation (President: Hideo Tanimoto, herein "Kyocera") and Lion Corporation (President: Masazumi Kikukawa, herein "Lion") announced today the joint development of "Possi," a next-generation musical toothbrush designed to help parents by making children's final tooth brushing more fun and enjoyable. This new toothbrush concept was developed as part of Sony Corporation's (President & CEO: Kenichiro Yoshida, herein "Sony") "Sony Startup Acceleration Program (SSAP)" and the companies will begin raising funds towards commercialization in Japan on July 3, 2019 through "First Flight," Sony's crowdfunding and e-commerce website (Japanese).
This is a companion discussion topic for the original entry at https://www.sony.net/SonyInfo/News/Press/201907/19-0703E/index.html