Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis

The continuing COVID-19 outbreak means a less-than-rosy outlook for media owners' net advertising revenue forecasts. Media suppliers' total linear ad sales, previously expected to hold steady this year, are now projected to decline by nearly 12% in 2020, according to a revised ad forecast from the IPG Mediabrands-owned Magna Global. Full-year ad sales are expected...


This is a companion discussion topic for the original entry at https://www.adweek.com/tv-video/linear-ad-sales-expected-to-drop-12-in-2020-and-2021-due-to-coronavirus-crisis/