Local Lead Generation For Small Business Owners: The Pros And Cons Of Outsourcing Marketing Services



Outsourcing business processes has become a popular trend in the past decade. However, for small business owners, the decision to outsource certain processes such as marketing services may be influenced by limitations like time and budget.

If you are wondering if this is the right choice for your small business, here are some of its pros and cons to help you decide.

Pros of Outsourcing Marketing Services

1. Save time, money, and resources

When you outsource, you don’t need to hire more employees into your company, which saves you money on salary, benefits, and training costs. Not having an in-house marketing team also reduces your overhead costs. You’ll pay less for office space, utilities, and other purchases, and can focus instead on growing your business.

2. Receive expertise from multiple skill sets

One of the biggest advantage of hiring a professional marketing agency is that your company gains access to a pool of well-trained and highly skilled specialists. Marketing and lead generation firms like http://www.ippeileads.com/ have a team of experts with multiple skill sets in various marketing aspects. They can perform a wide variety of tasks that an in-house marketing team would struggle to do on its own.

3. Expect high-quality results

When you hire professionals, you can expect the best results possible. Established and reliable marketing agencies have a strong motivation to please their clients. They understand that they are easily replaceable by better and more effective firms, so most of them are quality-oriented. From the front end to the back end, you can be certain that these marketing firms will help you achieve your business goals.

4. Stay up-to-date with marketing trends

By outsourcing your marketing needs, you can keep abreast of any industry trends and changes. Remember that even as a small business owner, you should be aware of the trends and innovations that can help maintain your brand position and will keep your business competitive. With the help of a professional marketing firm, you can determine if these trends will benefit your business.

5. Get an objective perspective

An outside perspective offers you a fresh and unbiased take on how you do things. When you are very passionate about your business, it is easy to get caught in the trap of doing the same things again just because they worked before. Outsourcing means that you can obtain the perspective of objective outsiders who can offer constructive criticism on how you can improve things. They can help you try out new strategies that will allow you to grow and move forward.

Cons of Outsourcing Marketing Services

1. Lose complete control

When you outsource, you give up some measure of control even though you can still offer direction on what you need to accomplish. Because you won’t see the people you are working with on-site, it can be difficult to maintain the kind of absolute control that you are used to. Although you will always have the final say, outsourcing can be a scary choice for many business owners because they will often have minimal control over how the marketing firm will take them from one point to another.

2. Cost can be a deterrent

The key to longevity is ensuring that you are one step ahead of the competition. While this may mean outsourcing for many businesses, it can also mean the choice to do things in-house for others. Sometimes it can be cheaper to hire an in-house team that will handle the business’s marketing requirements instead of outsourcing it to an agency. It is always a matter of weighing the costs against the results, and whichever option works better in the long run is the ideal one.

3. Outside firms may not be easily accessible

One of the biggest potential drawback of outsourcing is the inherent communication problems that come with working with people who you do not see everyday. This is why when small businesses choose to outsource, one of the first questions they should ask is whether or not the team is easily accessible and if they are able to provide support 24/7. Choosing the firm who is ready to provide progress documentation anytime, from any location, is therefore crucial.

4. Outside firms may care less about your business

Because more than 300,000 jobs are outsourced annually in the United States alone, one of the biggest arguments against outsourcing is that outsiders may not know as much about your business as an in-house team does. They may see your business as just another task that they have to complete on time and nothing more. Because of this, they may not be personally invested in seeing your business grow and prosper like your employees.


Outsourcing is a widely debated topic and there are diverse opinions about its application. For small businesses, it represents a calculated risk that requires careful deliberation. It can deliver exceptional results, so you should weigh the opportunities and risks that it can bring to your business before you take the leap.

Charlie Baker is an SEO expert who has been contributing articles to Ippei Leads for years. He believes that businesses, especially startups, can boost their income and customer share by using the right SEO strategies. Charlie’s articles are focused on helping businesses make the most out of different SEO strategies. When Charlie is not working, he is often seen playing golf with his friends and family.