Magna Forecasts 13% Drop In National TV Ad Spending

Rebound seen in 2021 as the coronavirus crisis passes

National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer.


This is a companion discussion topic for the original entry at https://www.broadcastingcable.com/news/magna-forecasts-13-drop-in-national-tv-ad-spending