Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible

Six months ago, it was a moonshot; now it’s much closer to home. Plant-based meats have gone mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot” — a disruptive idea that would address customer needs emerging in the next […]
This is a companion discussion topic for the original entry at https://go.forrester.com/blogs/moonshots-hit-close-to-home-plant-based-meats-are-no-longer-mission-impossible/