SEATTLE – Moz, Inc., the leader in search engine optimization technology, today launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search.
The report states, while 64 percent of respondents acknowledge local search results on Google act as their business’s “homepage,” a third of marketers find local rankings too complex to understand or control.
“Search engines are becoming increasingly efficient at delivering results users actually find useful. In some cases, search results are eliminating the need to visit merchant websites to find directions, contact info and hours of operation,” says Sarah Bird, CEO of Moz. “However, how search engines aggregate at-a-glance information, such as Google’s Knowledge Panel, eludes many marketers.”
The report highlights a number of promising trends in local search, including the fact that more than 80 percent of in-house marketers are applying some level of SEO in their current marketing efforts. Additionally, nearly a quarter of respondents plan to spend additional time – including personal time – learning about local SEO in the next 12 months.
“As search engines work to be the one-stop shop for user needs, businesses need to move quickly to adopt local search best practices, or risk being left behind,” says Dr. Peter J. Meyers, marketing scientist at Moz. “As an industry, we need to do a better job sharing knowledge, resources and education with our peers.”
Moz surveyed more than 1,400 local marketers with 30 questions about their work in the industry. Responses were analyzed and segmented individually, by marketer type (agency vs. in-house), company size, and as a whole. The respondents represent a broad range of local marketers across industries, marketing job titles, and role level.
To download the full report, visit: https://moz.com/products/local/state-of-local-seo
This launch follows the announcement of Moz’s acquisition of STAT Search Analytics and newly rebuilt Site Crawl feature. To learn more about Moz’s suite of search engine optimization tools, please visit www.moz.com.
Moz is the leader in search engine optimization (SEO) technology and local search management. Founded in 2004 and headquartered in Seattle, Moz was the first company to bring together SEO experts to help marketers learn how to reach their customers in a more efficient way by improving their visibility in search results. For more information, please visit www.moz.com and follow us at https://twitter.com/moz.