Netgear study shows uk small businesses rely on wi-fi for customer retention, but 9 out of 10 suffer from wi-fi issues



Survey of 1000 small and medium-sized businesses in over 50 sectors

Bracknell, UK – November 22, 2018 - NETGEAR®, Inc. (NASDAQ: NTGR), the leading provider of networking products to small and medium-sized businesses (SMBs), has released findings that show nine out of ten UK businesses experience at least one issue with their Wi-Fi that prevents them from meeting business needs. The survey of 1000 UK SMBs across more than fifty sectors identified issues including poor coverage (18%), dropped connections (33%) and slow connections (38%). This is despite 82% of SMBs considering it important or very important to offer customers a good Wi-Fi connection, of which half (52%) rely on Wi-Fi for customer retention.

Customer Wi-Fi Important to Business Revenue

Of the 82% of businesses that consider it important to offer Wi-Fi to customers, 16% say it increases footfall and 24% say customers spend more time on the premises as a result of offering good Wi-Fi. Furthermore, 36% say Wi-Fi is important for attracting new customers, and over 70% say that Wi-Fi is important for providing improved customer service.

“UK businesses recognise that customers expect a good Wi-Fi connection, and many SMBs rely on Wi-Fi for critical revenue-driving functions,” said Ollie Randall, UK Regional Director of NETGEAR. “However, nine out of ten businesses are still experiencing Wi-Fi issues that are easily preventable with mesh Wi-Fi technology.”

UK Businesses Unaware of Mesh Wi-Fi

Although mesh Wi-Fi provides the solution to many of the issues that UK businesses identify, such as poor speeds and dropped connections, a staggering 88% of UK SMBs surveyed do not know what a mesh Wi-Fi system is, and that it could solve their issues.

“The Orbi™ Pro Tri-band Wi-Fi System is the ideal solution to business Wi-Fi woes, but most SMBs are missing the opportunity to fix their issues, simply because they are unaware of mesh technology,” continued Ollie Randall. “Implementing Orbi™ Pro allows businesses to offer a service that not only meets customer needs, but can drive additional revenue through improved customer acquisition and retention.”

In addition to providing superior Wi-Fi coverage and performance, NETGEAR Orbi™ Pro also enables many of the additional activities that SMBs use Wi-Fi for, such as running a wireless point of sale ordering system (31%), streaming music in their business (37%) and adding a separate guest network (21%).

A Mesh System Designed for SMBs to Self-Install

The NETGEAR Orbi™ Pro Wi-Fi System comes with an Orbi™ Pro Wi-Fi Router and Satellite and replaces your business router. It works with existing Business Service Provider equipment and uses a dedicated high throughput wireless backhaul and patented Fastlane3 technology to create a Wi-Fi blanket that covers up to 10,000 square feet with high-performance AC3000 (3Gbps) Wi-Fi, eliminating Wi-Fi dead zones.

Orbi Pro is the first purpose-built Wi-Fi solution specifically designed for small business owners to install themselves. There is no complex wiring or need for professional installation, avoiding the cost of outsourcing your IT, making it the perfect Wi-Fi solution for commercial locations such as offices, restaurants, retail and hotels, all of which could benefit from easy-to-set-up, expansive Wi-Fi.

To learn more about how NETGEAR Orbi Pro can enhance your business, call the Sales Office on +44 (0)1344 458 200 or email [email protected]

About NETGEAR, Inc.

NETGEAR (NASDAQ: NTGR) is a global networking company that delivers innovative products to consumers, businesses and service providers. The Company’s products are built on a variety of proven technologies such as wireless (WiFi and LTE), Ethernet and powerline, with a focus on reliability and ease-of-use. The product line consists of wired and wireless devices that enable networking, broadband access and network connectivity. These products are available in multiple configurations to address the needs of the end-users in each geographic region in which the Company’s products are sold. NETGEAR products are sold in approximately 27,000 retail locations around the globe, and through approximately 23,000 value-added resellers, as well as multiple major cable, mobile and wireline service providers around the world. The company’s headquarters are in San Jose, Calif., with additional offices in approximately 25 countries. More information is available from the NETGEAR investor page or by calling (408) 907-8000. Connect with NETGEAR on Twitter, Facebook and our blog.