Online Courses To Improve Your Digital Marketing Skills



Armed with a laptop and internet connection, digital marketers are now highly in demand. With the digital market growing in leaps and bounds with companies spending billions of dollars on digital advertising, you may have heard the term “ranking for trophy keywords” or Google Ads and ask yourself what are these? Luckily, you can learn and arm yourself with top marketing skills through online courses specifically designed to improve your digital marketing skills.

Here are some of the top digital marketing courses offered online:

Google Online Marketing Challenge

A unique online comprehensive course that Google offers is where student teams are given up to $10,000 AdWords budget per month to develop and run an online advertising campaign within a 4-week course to help their non-profit partners.

A team will be composed of 2-5 members and will learn online marketing training to build their skills and pass the Google Ads Fundamentals Exam.

The online course will cover the following modules:

  • Introduction to digital marketing
  • Display advertising
  • Search engine marketing
  • Search advertising
  • Analytics

Students at the end will complete a post-campaign analysis and give recommendations to their partner’s to help them continue with their growth online. Also, successful teams can win prizes and awards from Google.

This free online course is competitive and will give real-world experience, building the tactical skills needed for the demanding job market.

HubSpot’s inbound digital marketing course plus official certification

The HubSpot Academy is offering an incredible comprehensive digital marketing course, now with thousands of students participating at Udemy. It’s provided for free with 38 lectures which makes it a good choice for inbound digital marketing beginners.

The online course will teach you how to form a modern inbound marketing strategy with the use of the following:

  • Social media
  • Blogging
  • Content strategy
  • Conversion optimization
  • Sales
  • E-mail marketing
  • SEO

Whether you’re a beginner or seasoned professional, the course will help you to be better at attracting strangers, converting visitors, delighting customers and closing leads. Graduates of the course will be given a badge from HubSpot Academy that they can use on their résumé or LinkedIn profiles.

WordStream by PPC University

A free online learning resource by PPC University. It will help you learn PPC (pay-per-click marketing) and digital marketing skills with three streams offering lessons for beginners to advanced users. Also, they have modules for social advertising.

The online resource will cover the topics and terms:

  • Pay-per-click marketing
  • Keywords
  • Ad Groups
  • Test Ads
  • Click-Through Rate
  • Quality Score
  • Cost Per Click
  • Conversion Rate Optimization
  • How to Set up an AdWords Account

There’s also access to webinars and white papers to further enhance your digital marketing skills.

Social Media Quickstarter’s Digital Marketing Course

A step-by-step instructional course offered by the Social Media Quickstarter. Generally it’s social media marketing made simple. This course is not only perfect for beginners but also for the seasoned veterans.

It comes complete with how-to guides, practical examples, and glossaries. Learn how to build your social media presence with the top social media platforms like:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Google+
  • Instagram
  • YouTube
  • Snapchat

Diploma in E-Business by Alison

A highly rated online course with more than 64,000 students enrolled, it offers free standards-based and certified courses. The course will make you understand more on online marketing involvement and how to execute a successful marketing strategy.

Learn how to build an online marketing plan and improve website landing pages with the use of:

  • Google AdWords
  • Google AdSense
  • Google Analytics
  • Google Webmaster

Also, learn about:

  • Search Optimization
  • Revenue Metric Analysis
  • Digital Measurements

HTML by Codeacademy

HTML is the groundwork for all web pages, without it, you’ll not be able to organize your text or add videos and images to your website. Codeacademy offers a free introduction to an HTML course and promises to make you learn the basics of HTML5 to start building and editing web pages within 4 hours.

If you’re just starting to learn how to code and you want to try if it’s for you or not, the introduction to HTML will be a good start.

Also, Codeacademy offers tutorials and advanced courses on:

  • CSS
  • Sass
  • JavaScript
  • Rails
  • AngularJS
  • ReactJS
  • Ruby
  • Command Line
  • Java

Basically, Codeacademy will be your one-stop shop for your code learning needs.

Closing thoughts

With hard work and dedication, these online courses won’t only help you learn the basics of digital marketing, but it can also be the stepping stone for your digital career. Learn properly, practice with patience, and keep a positive attitude. Be the next digital market expert that you want to be.