It is famously said “no customers, no business.” This is indeed true because no matter how great your products and services are, you won’t make money unless you get customers to buy them. Customers are the lifeblood of any business and drive sales and revenue. Attracting customers is no easy job and you have to invest time and resources in it.
Here are eight things you should remember to attract clients.
1. Marketing, Marketing, and more Marketing
You should remember that marketing is an important element in attracting customers. A number of businesses fail not because customers did not want to purchase their goods but because customers do not know they exist. Marketing promotes goods and services and creates awareness among consumers on their existence. You can use cost friendly means such as social media, word of mouth, and discounts to market your business and attract clients. Also, consider the SEO Proposal Template That Will Get You Better Clients in your marketing plan.
2. Identify your ideal client
Always remember that you cannot attract a customer you do not know. It is much easier to look for customers if you know the type of customers you seek. You should have a picture of the customer you are looking for and what appeals to them. Ask yourself several questions. Who is your customer? Where does he/she live and what does he/she do for a living?
3. Who you are
Customers will be attracted to you because of “who you are” not “what you do”. You should be knowledgeable and skillful about your products, services, and industry to furnish customers with details on your offerings when need be. You can maximize “who you are” by improving your communication skills, interpersonal skills, and integrity. Have a positive attitude, treat people well, and take interest in others, and you will attract customers.
4. Understand your business
To attract customers, you should understand your business first. You should ask questions such as what do you do and how does it help customers? What value do you add to your customers’ lives? How do you serve your customers and resolve their issues?
5. Great customer service
You should remember that customer service is an inexpensive way to market your business. You can get many clients by investing in excellent customer service. People prefer to buy products from businesses that treat them well and offer them a great customer experience. Clients spend their hard-earned money on your products and services and thus need appreciation. Even a simple “thank you” with a wide smile does miracles. Satisfied customers are effective marketing tools and become evangelists and advocates for your business.
6. Always listen
Customers love being listened to and would travel many miles to find a listening partner. If you want to attract customers, always listen to them. Listen, resolve customer complaints amicably, and keep promises. Always solicit customer feedback on products and services and strive to improve your offerings. Work to exceed customers’ expectations.
7. Free always works
You should remember that customers love free stuff and discounts. Although giving out free stuff may not seem like a logical business plan, it has the capacity to attract clients. You can sink a little upfront to get greater profits later. Giving away free or discounted products can bring many customers to your business. For instance, you can offer a discount to all first-time customers or to existing customers who bring a referral.
8. Retain your customer
You should remember that it is cheaper to keep a client than it is to get a new one. Do not blow off your current customer in search of new ones. When you retain an existing client, you are assured of repeat business and referrals. Among the ways of retaining customers include providing excellent customer service, conducting online surveys, sending birthday cards, asking for feedback, and updating them using newsletters.
Every business needs customers to grow and meet its objectives. We have discussed a number of simple and creative things you should remember to attract clients. While some things may not work for your business, others may work perfectly. Attracting customers does not happen automatically. You have to reach out to them, draw them in, and keep them coming back. More customers mean more sales and profits.