Spektrix expands customer base to 412, grows annual sales through the system by nearly 30 per cent

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Winning Europe’s largest arts venue and new growth financing amongst milestones for the company in 2018

Cloud-based arts management software company Spektrix added 74 new clients in 2018, growing its client base to 412 and increasing sales through the system from £378 million to more than £500 million.

Customer growth came from a wide spectrum of the market, with new organisations of different sizes coming on board from across arts & entertainment verticals and in both its key UKI and North American geographies. Tickets sold through Spektrix grew to 22.5 million; headcount at its UK and North American offices grew from 92 to 120.

"Spektrix’s approach to working in partnership with us was really important. This isn’t just about installing new software but about changing how we do things for the better. We see this an investment in audience experience."Andrew Hayes, Head of Systems and Data at the Barbican

Major milestones included winning London’s Barbican Centre – Europe’s largest single arts venue and securing £5 million in growth funding from Foresight Group Venture Capital Trusts.

“In addition to continuing our years-long pattern of double-digit annual growth, we won the confidence of Europe’s largest performing arts venue and secured investment to support further expansion and development,” said Michael Nabarro, CEO and co-founder of Spektrix. “Our successes in 2018 are testament to a customer-first approach and making sure we are seen as a trusted partner, helping arts organisations grow their businesses.”

Founded in 2007, Spektrix is the leading cloud-based management software for the arts, encompassing ticketing, marketing, fundraising, analytics, and customer relationship management (CRM)

The software delivers key digital business capabilities that cultural organisations need to grow and excel in the evolving arts economy, enabling them to deepen customer relationships, understand sales trends in real time, and power audience development.

"We chose Spektrix’s solution because it gives us all the benefit of genuine software-as-a-service without compromising performance or flexibility,” Andrew Hayes, Head of Systems and Data at the Barbican. “Spektrix’s approach to working in partnership with us was really important. This isn’t just about installing new software but about changing how we do things for the better. We see this an investment in audience experience.

“Spektrix offers a level of automation and new opportunities for us to improve the customer journey,” said Leon Gray, Head of Business Transformation for Aberdeen Performing Arts. “ Adopting Spektrix keeps us at the forefront of ticketing operations and provides our audiences with a better booking experience.”