Spitch Hires New Director of Sales and Consultancy as Part of Continued Investment in UK


Spitch, a leader in AI-fuelled spoken language technology, is pleased to announce that Gary Williams has joined the company as the new Director of Sales and Consultancy for the United Kingdom. He will report directly to Spitch’s Global Development Director and Country Manager, Piergiorgio Vittori. Gary will be responsible for the UK sales strategy and growing its channel relationships as the company targets aggressive double-digit growth for 2019.

Spitch, head-quartered in Switzerland, is building on the Swiss reputation for precision and applying it to develop AI-powered speech solutions, from NLU to Voice Biometrics and Speech Analytics, which are unmatched in terms of the accuracy achieved. Available as both cloud-based and on-premise services, the Spitch technology addresses increasingly sophisticated, omni-channel customer demands whilst improving end-customer experience, increasing engagement all while reducing organisation costs and elevating the brand reputation.

Gary joins Spitch from Nuance, where he was responsible for increasing growth by 100% during his time with the company. He has extensive expertise in working with speech technology and brings with him over two decades of enterprise sales experience. At Spitch, Gary will be responsible for expanding the company’s UK channel programme, continuing its channel-first philosophy and growing its UK customer base. The firm has a full-suite of cutting-edge solutions that help organisations manage and enforce compliance processes, improve the call-centre experience and enhance security across a range of industries including, banking, insurance, telecom, transport, retail, healthcare and government.

I have been incredibly impressed by the Spitch technology and the company’s customer focused-ethos. I am looking forward to expanding the technology to UK channel partners and customers alike,” says Gary Williams, as he continues: “Speech and the ability to communicate with customers affects nearly every type of organisation. I’m thrilled to get the opportunity to work with a leader in the space and be a part of the digital transformation Spitch enables.”

Alexey Popov, CEO and Founder of Spitch, welcomes the new executive to the team, adding: “The UK is a vital market in our growth plans. In an increasingly competitive environment, organisations are looking at how they can improve the customer experience whilst reducing costs. At the same time compliance requirements are increasing across a number of industry sectors. Both these factors present a significant opportunity for Spitch and our AI-driven speech technology solutions. We welcome Gary to the team and look forward to working with him to grow our presence in the UK.

About Spitch
Spitch is a specialist in bespoke Natural Language Processing (NLP) Artificial Intelligence (AI) voice technology that improves call centre customer experience and engagement, increases customer satisfaction, reduces costs and elevates brand reputation.

Headquartered in Zurich, Switzerland, Spitch offers a suite of omnichannel cloud-based and on-premise AI NLP voice technologies, designed to meet the increasingly complex demands of the modern customer. These include Spoken Language Technology, Automatic Speech Recognition, Voice Biometrics, Information Retrieval, Natural Language Processing, Identification and Verification, Voice User Interfaces, Compliance, Analytics, real Time Behavioural Analysis and Automation.

Spitch AI NLP voice technology has phonological awareness. It understands speaking habits, conversational linguistics, dialects, idiosyncrasies, slang, foreign nationals’ accents, intonation, emphasis, intention and enunciation. It is smart and fast. It understands sentiment and recognises intent. Spitch can also intervene and escalate issues during a phone call so that problems can be resolved in real time. The future of first-rate customer experience is AI-driven.