Oxfordshire, UK — 25 April 2019 – Talmundo, a European HR technology company, has implemented the Cyance Nexus platform to enhance its marketing strategy and better engage with customers and prospects. The Nexus behaviour-based marketing platform provides insight into the buying behaviours of organisations and companies across the world and was developed by Cyance, a multi-award winning B2B customer behaviour technology company.
Talmundo already uses an account-based marketing (ABM) strategy to reach its target customers, but needed a way to identify which accounts are more engaged in the buying cycle and when. By implementing the Cyance Nexus platform, Talmundo can now more effectively prioritise its marketing and sales efforts, resulting in more targeted and meaningful customer engagements.
Kevin Nass, Head of New Markets at Talmundo says: “Initially we were just focusing on our top 100 ABM accounts equally. Cyance helped us to identify the keywords most relevant to our business and uploaded our accounts onto the Nexus dashboard. Within six weeks we were able to identify 55 accounts showing buyer intent around those keywords. As a result, we’ve tailored our messaging to these customers, improving the effectiveness and success of our ABM strategy.”
The Nexus platform uses predictive analytics and machine learning to pick up on the buying behaviours and intent signals that companies and individuals are displaying online. Nexus helps to pinpoint which audiences are in an active buying journey and what they are interested in at any given time.
Christina Chaplin, Head of Innovation and Data, and formally Head of Marketing , at Talmundo adds: “The support we’ve had from Cyance in setting up the Nexus platform has been excellent. And the dashboard is very easy to use. What has really impressed us about the Cyance platform is how it can build such an accurate picture of our target customers. We’ve already experienced the benefit of this through more relevant and targeted customer interactions and plan to expand its use within the business in the near future.”
James Bissell, Business Development Director at Cyance, says: “Organisations are under increasing pressure to improve the effectiveness of marketing campaigns. By utilising behavioural data, marketers can deliver more relevant messages to the most receptive audiences, improving ROI. Through Nexus, Talmundo is now able reach customers and prospects at the right time in the buying journey, with pinpoint accuracy and hyper-relevant messaging, all in real-time.”