Technology sector productivity is hindered by unreliable collaboration tools, reveals StarLeaf


83 per cent of organisational staff across IT and technology businesses believe screen or content sharing technologies could be improved to drive better productivity

Too many employees within the technology sector are having their productivity hindered by unreliable collaboration tools. This is according to a new survey from StarLeaf, revealing that 83 per cent of decision-makers and Line of Business leaders across IT and technology businesses believe their ability to share their screen or content during a call could be significantly improved.

The survey, conducted by Vanson Bourne, showed a particularly high proportion of respondents ( 49 per cent ) work closely with colleagues based in different offices, either in the same country or overseas. Access to effective communication tools is of critical importance but StarLeaf’s data suggests that this is not the reality . In fact, 46 per cent of respondents report that their video call meetings regularly don’t start on time and are often prone to technical issues, inherently damaging productivity.

Commenting on the findings William MacDonald, Chief Technology Officer at StarLeaf, says, “Technology organisations are often globalised entities – they might have development teams based in Asia or Eastern Europe, design teams in cities like Berlin or London, and a head office in New York or San Francisco, which requires an ‘always-on’ approach to collaboration.

“When it comes to attracting talent, tech firms want the smartest individuals and don’t want to be restricted to their local markets. A recent report from international expansion consultancy Velocity Global revealed that 42 per cent of UK technology firms are planning moves into overseas markets with the intention of hiring the best international talent. The power of flexible and remote working means tech companies can connect with the best talent across the world and collaborate effectively, sharing information to accelerate decision-making and bring products to market faster. However, our data show that many tech companies are falling short when it comes to this.”

The survey reveals several reasons why staff are not able to share content and collaborate effectively. 37 per cent of staff have to wait for sharing options to be activated, 36 per cent of employees say they are required to download relevant software in order to share information, and 35 per cent find that guest presenters are blocked from sharing content. This builds a picture of an industry struggling to empower employees to work with tools effectively, which leaves staff frustrated and unproductive.

Commenting on this, MacDonald adds: “The technology sector, from consumer apps to enterprise-grade software, is intensely competitive. The difference being the first or second to bring a product to market is often the difference between success and failure. Technology businesses need to attract the best talent and develop products faster to gain an edge on their rivals, but to do this effectively, the right solutions need to be in place to enhance collaboration between employees, regardless of where they are working. Integrated video conferencing and meeting room systems can help staff to communicate reliably and securely, enabling faster decision-making, which will increase productivity and also support flexible working,” MacDonald concluded.