The Biggest Customer Service Mistakes Brands Make on Social Media - and Other News

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • [email protected]Commerce Cloud supports visual search to enable shoppers to quickly find products without having to describe them http://ora.cl/6b3oP
  • Announcing @OracleServCloud #19BRelease, bringing exciting product improvements! http://ora.cl/vU1x3 #OSvC #OSVCexperts
  • #OOW19 #content was designed to make your life easier as a customer. Register now and get your questions, challenges, and business goals ready for the event http://bit.ly/2vTt1DK
  • Find out how to put the new X in your #CX http://ora.cl/HX0Cg #OracleCX @kfitch
  • As data becomes key to an effective #CX implementation, #OracleCX strategy points to what technology it's focusing on to win over corporate customers http://ora.cl/vc5dW via @SearchCXM

Oracle CX in the News:

A Deep Dive into Oracle Adaptive Intelligent Apps – George Lawton, TechTarget, 5.29.19

  • Melissa Boxer discusses Oracle Adaptive Intelligent Applications, highlighting that Oracle Engagement Cloud is natively connected for always up-to-date company-level data.

How to Empower Agents to Become Super Agents – Sam Del Rowe, DestinationCRM, 5.28.19

  • Daniel Foppen highlights that customer service agents should be shifting their attention from productivity to delivering a personalized and connected customer experience.

Industry News:

The Biggest Customer Service Mistakes Brands Make On Social Media – Fara Haron, CRM Buyer, 5.29.19

  • The biggest mistakes that brands make on social media is not creating an authentic, engaging experience, resulting in missed connections with customers.

Consumers Use E-Commerce Apps to… – Dan Berthiaume, Chain Store Age, 5.29.19

  • According to a new survey from Clutch, consumers use mobile e-commerce apps to receive exclusive deals and offers, compare prices and products and purchase flexibility.

Lack of Imagination, Not Technology, Holds Back Superior Customer Experience – Joe McKendrick, Forbes, 5.29.19

  • An inability to deliver superior customer experiences comes from a lack of imagination, not a lack of technology, contrary to popular belief.

To Avoid Subpar ROI From Marketing Automation, Start With Integration And The Organization – Ben Eisenkramer, AdExhanger, 5.29.19

  • By addressing the variables of integration and organization, marketers can rebalance their value equation and get more from their marketing automation systems.

How CMOs Can Tame the Martech Beast – Jenn Steele, CMSWire, 5.29.19

  • By understanding who you are, what you have and what your company needs, CMOs can turn martech into a useful set of tools.

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.


This is a companion discussion topic for the original entry at https://blogs.oracle.com/cx/the-biggest-customer-service-mistakes-brands-make-on-social-media-and-other-news