The Importance Of Defining Event ROI In The B2B Marketing Mix

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises debates about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […]


This is a companion discussion topic for the original entry at https://go.forrester.com/blogs/the-importance-of-defining-the-return-on-investment-of-b2b-events/