Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story.
This is a companion discussion topic for the original entry at https://speckyboy.com/the-importance-of-storytelling-in-design/