The One-Two Punch that Creates the Most Successful Copywriters

In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode


This is a companion discussion topic for the original entry at https://anchor.fm/copyblogger-fm-content-marketing-copywriting-freelance-writing-and-social-m/episodes/The-One-Two-Punch-that-Creates-the-Most-Successful-Copywriters-ea3317