Businesses in the UK are holding back on SD-WAN deployment because of unfounded myths surrounding the technology, according to a new study by Cogeco Peer 1, a global provider of essential business-to-business products and services. The main myths identified are security concerns (42%), cost concerns (38%) and a fear of disruption to day-to-day business (35%). This is followed by worry about a lack of skills to implement (34%) and being worried about a lack of understanding around the technology (26%).
The study, which questioned 300 UK based IT decision-makers across the education, financial services, and retail sectors, found that the education sector (47%) is the most concerned about security issues, followed by retail (43%) and financial services (36%).
For IT decision-makers, the following priorities were revealed for the next 12 months:
· Network security 61%
· Improving cloud performance 44%
· Improving application performance (44%)
· Increasing network agility (41%)
It is reassuring to see businesses prioritizing increased security, application performance, and increased cloud usage, all of which SD-WAN technology can help to address. The goal of the study is to dispel the urban myths surrounding the technology currently in the market and educate customers of its benefits in supporting business growth.
The study also finds that businesses understand the role SD-WAN can play in their digital transformation, with 74% of respondents believing the technology is crucial to enabling the process. It is also seen as the future of connectivity, with 77% of respondents believing it will ultimately take over the WAN landscape in the future.
Tom Adams, Director of Product Marketing at Cogeco Peer 1, said: “There are clearly a number of perceived risks around SD-WAN that are preventing UK businesses from realising its benefits. It is time for the technology industry to come together and educate UK businesses about the potential SD-WAN brings. If the industry doesn’t unite, there is a danger that businesses will be left behind and unable to remain competitive.”
Dave Tracey, EMEA channel sales manager at Cogeco Peer 1, said: “The technology industry is often seen as at the cutting edge in delivering future benefits and implementing new ideas. However, the myths surrounding SD-WAN are stifling UK business growth and harming their chances of success. Vendors and channel partners must work together to prove these myths wrong and educate organisations on the technology’s benefits. It is also clear that SD-WAN packages need to come with consultancy and support to unlock the technology’s potential.”
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ABOUT COGECO PEER 1
Cogeco Peer 1 is a global provider of essential business-to-business products and services, such as colocation, network connectivity, managed hosting, cloud services and managed services, that allow customers across Canada, Mexico, the United States and Western Europe to focus on their core business. With 16 data centers, extensive FastFiber Network® and more than 50 points-of-presence in North America and Europe combined, Cogeco Peer 1 is a trusted partner to businesses small, medium and large, providing the ability to access, move, manage and store mission-critical data worldwide, backed by superior customer support. Cogeco Peer 1 is a portfolio company of Digital Colony, a global investment firm dedicated to strategic opportunities in digital infrastructure. For more information, visit www.cogecopeer1.com.