Top Facebook Marketing Tools You Need for Your Small Business


“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, founder of Facebook.

This statement by Mark Zuckerberg is absolutely correct in its true sense. Advertising means to influence people to buy something, and if they have a good customer experience with that, they refer it to other people as well. In this scenario, where do you think online brands should crowd more?

Yes, you are right; its Facebook. With more than 3.5 million users, it is one of the largest and most popular social media platforms in the world where literally half of the global population gathers every second.

Therefore, if you can sucessfully target audiences on Facebook and promote your brand there, it is highly likely that you are bound to increase the organic traffic of your website. Not only that, it will really help you to generate some real time leads which will boost your product sales like anything. In fact, many marketing agency use some very useful tools to do marketing on behalf of big brands.

But that is only possible if you present your brand in the right way, during right timing and in front of right audience. These factors can only be resolved by calculative and battle-tested marketing tools, which will be your Holy Grail to marketing your small business. Hence, read this marketing blog carefully so that we can help you to gain some real good insights on facebook marketing tools.

5. AdEspresso

Managing advertisements on Facebook can sometimes be a tough task to handle, hence it is important that you use a managing tool, and AdEspresso is the best tool for that. You can easily create ad campaigns here and manage them according to your needs for social media management.

The tool is integrated with automated processes which makes it even easy to use and its A/B capability helps you in creating thousands of variants regarding your Facebook ad campaigns, which you can then optimize, analyze and create complex as you like with customizable dashboards.

4. Buffer

It is one of the best social media management platforms, and used by many marketing agencies as a social media marketing strategy. The best thing about Buffer is that it has a user-friendly interface which makes advertisement management easy for small as well as big businesses and its browser extension is seamlessly integrated with Google Chrome, WordPress and other content finding tools for promotion and distribution.

3. ManyChat

Talk about customer support on Facebook, then ManyChat will definitely top the list. It is a great tool for creating a Facebook messenger bot which will provide 24/7 customer support to the prospects who come for inquiry.

This tool is so user friendly that you do not even need to learn to code to use this bot. It is very efficient in collecting customer data and giving fast support to the potential consumers. Not only that, but it is also free to use hence becoming one of the most accessible tools for marketing agency.

2. FanPage Karma

FanPage Karma is one of the greatest multi-functional tools for social media management. Anyone can easily create and publish posts through this facebook advertisement. With the addition to this, anyone can analyze the activities of their followers within a few clicks.

It also allows you to analyze different pages thus giving you a detailed insight of your competitors and how they are managing their social media marketing strategy.

Before mentioning the last number, it is essential that you know the names of the alternative tools which are equally good.

  • HootSuite: An awesome tool for social media management and analytics.
  • Meet Edgar: This tool manages and schedules the activities of social media.
  • Post Planner: This tool proivdes you to give the exact planning on how your posts should be posted in order to gain more profit.
  • SocialBankers: It is a social media marketing suite powered by Artificial Intelligence.
  • Timeline Contest AgoraPulse: This extraordinary marketing tool is used to create user engagement on a page or post.

So these are some of the social media marketing tool which is brilliant to use but a tool is also useful when it generates more leads and that is our top 1 marketing tool and that is:

1. Heyo

Heyo is one of those marketing tools which applies the best social media strategy: it brings in leads. A marketing blog is incomplete without Heyo for what it does; it creates several giveaways, contests, sweepstakes and hashtag campaigns to generate more leads and give you the optimum sales and traffic.

Whenever you think of using Facebook as your marketing channel, make sure that you give a thought about these effective tools. Also, leave a comment in the comment section below to tell us whether this marketing blog was useful to you or not.